Visual PR: The Future of Media Relations

In 2025, when information overload reaches record highs, journalists and editors no longer want to deal with walls of text. What they value most are visual storytelling formats — infographics, short videos, interactive dashboards, and animations.
Research shows: press releases with infographics are 3 times more likely to be picked up by the media. Video press releases boost social media sharing by 70%. In other words, visual PR has moved from being a trend to a necessity for businesses that want earned media coverage.
Why infographics win

  1. Time-saving for journalists.
  2. A single chart often communicates more than a two-page press release.
  3. Shareability.
  4. Infographics are easy to embed in articles, newsletters, or reports.
  5. SEO advantage.
  6. Visual content attracts backlinks and boosts domain authority.

Video press releases: the new standard
Video is no longer optional. Editors increasingly expect ready-to-use video clips they can embed in digital publications.
Examples include:
  • Video press releases (1–2 minutes). Quick expert commentary or CEO message.
  • Animated explainers. Simplify complex data for broad audiences.
  • Social-first video. Short, vertical formats optimized for LinkedIn, TikTok, and Instagram.

Practical guidelines for businesses
  • Always prepare a visual package alongside a written press release.
  • Add branding elements to visuals to ensure recognition.
  • Optimize for multiple platforms: static infographics for blogs, short videos for social, and interactive dashboards for analysts.

2025–2026 trends
  • AI-powered visuals make professional design accessible for all budgets.
  • Video press releases will become a global PR norm.
  • Interactive content will increasingly replace static PDFs.
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