In 2025, PR is no longer just about image — it is a critical part of corporate strategy. For finance, it’s about reputation and trust. For IT, it’s about visibility for investors and clients. For retail, it’s customer loyalty. But how much does PR actually cost across different industries?
Key Factors Affecting PR Costs

  • Industry specifics – regulated and high-risk industries cost more.
  • Media type – top-tier national media $500–$3000, niche outlets from $150.
  • Format – native articles, interviews, expert comments.
  • Scale – local vs global campaigns.
PR Costs by Sector in 2025
Finance
  • From $5000/month.
  • Strong focus on credibility and compliance.
IT & Tech
  • From $3000/month (startups) to $10 000+ for large firms.
  • Focus on international coverage and LinkedIn.
Retail & FMCG
  • $4000–$7000/month.
  • Large-scale campaigns, consumer trust.
Agriculture
  • $2000–$5000/month.
  • Focus on investor confidence and regulatory bodies.
Healthcare & Pharma
  • $5000–$12 000/month.
  • Regulatory restrictions, demand for expert-driven content.
2025 Trends
  • Shift towards digital PR.
  • Increased investor interest in sustainable projects.
  • Focus on trust and transparency.
Conclusion

PR costs in 2025 are not just an expense — they are a business investment. The right PR strategy can directly impact valuation and growth.
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