In 2026, businesses are going global faster than ever. Being present in Ukraine alone is no longer enough — brands are looking at Europe, the US, and beyond. The key question is: how much does PR cost in Ukraine compared to international markets, and does a higher price always equal better results?
📊 PR in Ukraine
PR in Ukraine is significantly more affordable than in most European countries. For instance, publication in a top-tier national media outlet may cost between $300–$800, while niche or regional media offer even lower rates. This makes Ukraine attractive for testing new PR strategies with a smaller budget.

💶 PR in Europe
In Poland or the Czech Republic, a business media placement may cost €1,000. In Germany — €2,000–3,000, while in the UK prices start from £2,500. European markets are characterized by higher purchasing power and stricter editorial standards.

💵 PR in the US
The US market is one of the most expensive. Placement in leading outlets can cost $5,000–10,000. However, the reach and long-term brand impact are significantly higher.

🔑 Key price drivers:
  1. Audience size — the wider the reach, the higher the cost.
  2. Publication tier — Forbes or FT cannot be compared to local niche media.
  3. Content localization — tailoring messages to each market raises costs.
🌍 Conclusion
  • Ukraine remains a cost-effective PR market, but for global brand recognition, international placements are essential. The most efficient strategy is to combine local and international PR campaigns, scaling brand awareness while managing budgets smartly.
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