PR Costs in 2025: Pricing, Markets & Agencies Compared

The PR market in 2025 is more dynamic and tech-driven: AI tools reduced some costs, but top-tier media placements remain expensive. Here’s a breakdown of current pricing in Ukraine, Europe, and the US.

📊 PR Service Prices in 2025

Service

Ukraine (₴)

Europe (€)

USA ($)

Forbes Feature

15K - 50K

3K - 10K

5K - 20K

PR Agency (Monthly)

20K - 100K

2K - 8K

3K - 15K

Media Pitching (1 Outlet)

3K - 10K

300 - 1K

500 - 2K

Press Release

5K - 15K

200 - 800

400 - 1.5K

Crisis PR

30K - 200K

5K - 20K

10K - 50K

*Note: Prices are for mid-tier agencies. Top-tier placements (e.g., NYT) can exceed $50K.*
🔍 Pricing Details
1. Media Placements
  • Ukraine:
  • Forbes Ukraine, NV.ua: ₴15K - ₴30K
  • Regional Media: ₴5K - ₴10K
  • Europe:
  • TechCrunch, Forbes EU: €3K - €7K
  • USA:
  • Bloomberg, Yahoo Finance: $5K - $15K
How to Save?
  • Guest posts (free but time-consuming)
  • HARO (free journalist requests)

2. PR Agencies: What’s Included?
  • Basic Package (Ukraine, ₴20K/mo):
  • 2 media features
  • 1 press release
  • Pitching to 5 outlets
  • Premium (USA, $10K/mo):
  • Strategy + monitoring
  • 3-5 top-tier placements
  • Crisis management
Why Are Agencies More Expensive Abroad?
  • Higher labor costs
  • Pricier media contacts

3. DIY PR Approaches
  • Cost: $0 - $150/mo (tool subscriptions)
  • Tools:
  • Meltwater (media monitoring): from $200/mo
  • HARO Pro: $50/mo
  • Canva for press kits: free
When to Choose DIY?
  • Small businesses (<10 employees)
  • In-house PR experience

🌍 Market Comparison: Ukraine vs Europe vs USA
  1. Ukraine:
  • Pros: Low costs, fast journalist access
  • Cons: Fewer int’l media options
  1. Europe:
  • Mid-range prices, high service quality
  • Challenge: Language barriers (except UK)
  1. USA:
  • Most expensive, but largest opportunities
  • Competition: Hard to land top-tier features

💡 How to Choose a PR Agency?
  1. Check case studies (have they worked in your niche?)
  2. Agree on KPIs (placements, reach)
  3. Review contracts (does it include crisis PR?)
Top 3 Ukraine Agencies 2025:
  1. PR Army (IT startups)
  2. NARA (EU media pitching)
  3. PR Boutique (premium solutions)

📌 Key Takeaways
  1. Ukraine prices are 50-70% lower than the US.
  2. Save money: Start with DIY + HARO, then hire agencies.
  3. Crisis PR is the most expensive but critical.
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