For companies that aim to establish their image, share success stories, and attract investment, LinkedIn is no longer just a recruitment platform — it’s a full-fledged PR ecosystem.

Key PR tools on LinkedIn

1. Executive thought leadership posts.
2. Posts published by CEOs, founders, and partners often gain more traction than corporate accounts, creating trust and authority.
3. LinkedIn Articles.
4. Long-form content that works like a corporate blog. These articles are indexed by search engines, boosting SEO and enhancing reputation.
5. Targeted PR campaigns.
6. LinkedIn Ads can be used not only for sales but also for PR — for example, targeting journalists, analysts, or investors in specific industries or regions.
7. Professional groups.
8. Joining discussions in industry-specific communities helps brands showcase expertise and gain media visibility.

Why LinkedIn works for PR

• Direct access to media contacts and investors.
• Precise targeting opportunities.
• Best B2B communication platform worldwide.
• Higher ROI than traditional media.

PR trends in 2025
In 2025, AI-based content ranking becomes a game-changer on LinkedIn. PR professionals must adapt by creating video-driven posts, interactive storytelling, and case studies that spark engagement.
More companies now prefer to launch LinkedIn-first PR campaigns instead of relying solely on press coverage. This allows greater control over brand messaging and immediate tracking of results.