Why Do You Need Media Expertise?

• ✅ Trust growth: 68% of audiences trust experts they see in media.
• ✅ New clients: 1 feature in Forbes or TechCrunch can bring up to 50 inquiries.
• ✅ Monetization: Expert commentary increases consultation fees by 30-70%.

Case Study: Marketing expert Anna Kovalenko raised her hourly rate from $100 to $250 after 3 media interviews.

Step 1: Define Your Expert Niche
You can’t be an expert in "everything." Choose a narrow specialization:

• ❌ "Marketer" → ✅ "TikTok marketing expert for small businesses"
• ❌ "Lawyer" → ✅ "International tax law specialist for IT companies"

How to find your topic?

1. Analyze Google Trends (e.g., "HR automation 2025").
2. Study which experts are frequently invited in your field.
3. Answer questions in Facebook groups or LinkedIn — this reveals your strengths.

Step 2: Create a Media Kit
Journalists look for experts who:

• Clearly define their field (e.g., not "finance," but "crypto investment expert in the EU").
• Have professional photos and bios.
• Can explain complex topics simply.

What to include in a media kit?
✔ Professional photo (no selfies!).
✔ Short bio (3-5 sentences: who you are, experience, key achievements).
✔ Topics you comment on (e.g., "Digital currencies," "AI regulation").
✔ Previous features (if any).
Template:
*"John Smith — cybersecurity expert for fintech startups. 10+ years at Palo Alto Networks. Helps startups protect data from hackers. Featured in Forbes, TechCrunch, Wired."*

Step 3: Master Media Communication
Journalists dislike:

• Boring answers (full of jargon, no examples).
• Unpreparedness ("Uh, I haven’t thought about that").
• Self-promotion ("Buy my course!" instead of insights).

How to work with media?

1. Prepare a "media kit": 3-5 unique talking points (e.g., "3 HR trends for 2025").
2. Practice: Record mock interviews (use ChatGPT for Q&A drills).
3. Be accessible: Add "For media inquiries: expert@email.com" to your profiles.

Example of a good answer:
❌ "Yes, AI will change the job market." → ✅ *"By 2027, AI will replace 20% of office jobs but create new roles like AI ethics specialists. Here are 3 skills to future-proof your career."*

Step 4: Get Featured — 3 Strategies
1. HARO (Help a Reporter Out)

• How it works: Journalists seek experts via helpareporter.com.
• Example: Query like "Need a psychologist to comment on workplace stress."

2. Podcast Guesting

• Why it works: Podcasts often invite experts for free.
• How to find: Platforms like MatchMaker.fm or Telegram communities.

3. Guest Articles

• Where to publish: Outlets like Medium, Entrepreneur, or niche blogs.
• Topic idea: "How Ukrainian IT Companies Survived the War: A Kyiv Case Study."

Step 5: Maintain Media Presence

1. Repost features on social media (not just "Watch my interview," but "Here are 3 key takeaways from my latest article").
2. Add media features to your LinkedIn "About" section and website.
3. Analyze: Which topics attracted the most media requests?

Conclusion
Media expertise is a learnable skill. Key steps:

1. Pick a niche (don’t be "just another expert").
2. Prepare for interviews (media kit, practice).
3. Be proactive (respond to journalist queries, write articles).