Why publish at all?
More than 70% of B2B decisions are made based on trust in a brand or individual. If you’re quoted in Forbes, mentioned on liga.net, or featured in AIN, you instantly land on your audience’s radar.
It works when you:

• are launching a startup or product;
• are entering foreign markets;
• want to raise your consulting fees;
• are building a personal brand;
• are rebuilding reputation after a crisis.

Media publication options: how to choose?
1. Directly through the editorial team
Works if you:

• have your own news or mediaworthy event;
• are ready to pitch and pass editorial review;
• are not in a rush (it may take weeks).

🔴 Cons: There are no guarantees — especially if you’re a little-known company or expert.

2. Through a PR specialist or agency
Best if you want to:

• have control over the content;
• target specific media;
• get guaranteed publication within a set timeframe.

In this case, you’re paying for a native-style article, not breaking news.

3. Through PR platforms (like PRBox)
Think of it as a marketplace for media placements. You choose the media outlet, see prices and timelines upfront — and receive a published article in return.
Great when you:

• want quick, negotiation-free placements;
• need scalable online visibility;
• want to avoid agency markups.

How much does it cost to publish in 2025?
Prices vary depending on the media outlet, format, and language:
💡 Key point: It’s not just “advertising” — it’s brand positioning. The price usually includes preparation, editing, and adaptation.

Checklist: what you need for a successful media placement

1. Ready-made article or a brief (if written for you)
2. Data and facts: figures, quotes, case studies
3. Messaging: what exactly do you want to communicate?
4. Original photos / infographics — increases visibility and priority
5. Internal approval — who on your team signs off?

FAQ
🔹 Can I publish anonymously?
— In some cases, yes. For example, as part of an analytical piece or via PRBox without explicit attribution.
🔹 Will the media remove the article if I request it?
— If it’s a paid native publication, then yes — usually by agreement. Organic media mentions typically remain online for years.
🔹 How long does the publishing process take?
— Typically 2–7 business days, depending on the platform.
🔹 How to avoid mistakes in the text?
— Major outlets have editors, but it’s best to use experienced PR copywriters.

Conclusion
Media publications are an investment in trust, not just a marketing tool. A well-chosen platform and strategy can outperform expensive targeting or offline events.
Articles build long-term value, boost SEO, and create your brand’s “Google biography”.

🎯 Want to know which media you can appear in — and how much it’ll cost?
Submit a request — the PRBox team will suggest tailored options for your profile, budget, and market.