Step 1. Define Your Target Publication
Not all media fit your niche. Here’s a breakdown:
How to choose?

1. Check where competitors are featured (Google: "[niche] site:forbes.com").
2. Study sections (e.g., Forbes has separate columns for startups, leadership, tech).

Step 2. Prepare a Media Kit That Stands Out
International journalists get hundreds of pitches daily. To get noticed:

• Be relevant (match the outlet’s trends).
• Provide ready-to-publish content (not just “we’re cool,” but a concrete case).

What to include?
✔ News/angle: E.g., “How a Ukrainian Startup Raised $5M During the War.”
✔ Data: Charts, surveys (e.g., “Ukraine’s AI Market Grew 120% in 2024”).
✔ Expert commentary: Unique insights (“Why Europe Needs Ukrainian IT Talent”).
✔ Media assets: High-res photos/videos.
Example of a winning TechCrunch pitch:
“Hi [Journalist’s Name], We’re [Startup Name], a Ukrainian team building an AI tool for cancer detection (40% accuracy boost in 2024, data attached). This could fit your Health Tech column. Our CEO is available for an exclusive interview.”

Step 3. Find Entry Points
1. HARO (Help a Reporter Out)

• How it works: Reporters post expert requests on helpareporter.com.
• Sample query: “Seeking European founders who raised funding during crisis.”

2. LinkedIn Networking

• Tactic:

1. Find journalists covering your topic (e.g., fintech reporters at Bloomberg).
2. Engage with their posts (add value, not ads).
3. After 2-3 interactions, pitch your story.

3. PR Agencies

• Pros: They have editor contacts. A Forbes feature via an agency costs €3K-€10K.

Step 4. Write a Guest Post
Many outlets accept expert contributions. Tips to get published:

• Follow the format: Forbes (800-1K words), TechCrunch (500-700 words).
• Offer unique data: E.g., “Survey of 100 CEOs on AI Adoption.”
• Avoid self-promo: Focus on insights, not your product.

2025’s Winning Topics:

• “How Ukraine’s War Reshaped Global Markets.”
• “Why Western Investors Bet on Ukrainian Cybersecurity.”

Step 5. Nail the Interview
If a journalist says yes:

1. Prepare 3 key messages (e.g., “Our tech saves clients $1M/year”).
2. Practice: Simulate Q&A with ChatGPT.
3. Avoid politics (unless the outlet specializes in it).

What NOT to say:
❌ “We’re the best in Ukraine.” → ✅ “Our solution cut European clients’ costs by 30%.”

Real Ukrainian Success Stories
1. Grammarly in TechCrunch

• How: Pitched an exclusive about their new AI feature.
• Result: 15K new sign-ups.

2. Max Polyakov in Forbes

• Strategy: Focused on his global IT empire, not just Ukrainian roots.

Conclusion
Landing international coverage is achievable. Key steps:

1. Target the right outlet (specific section, not just “Forbes”).
2. Prepare pro materials (data, case studies, expert quotes).
3. Use LinkedIn & HARO to connect with journalists.