Key criteria for selecting media:- Industry relevance – the media should correspond to your professional field. For IT specialists, technology platforms and magazines are ideal, while scientists should focus on academic journals and portals.
- Influence and reach – priority should be given to publications with a large audience and high trust rating, as immigration authorities value authoritative sources.
- Content format and type – articles, case studies, interviews, or analytical materials should clearly showcase your achievements and competencies.
- International reach – if applying for visas in the EU, UK, or USA, consider media with international audiences and English-language publications.
- Publication frequency – consistent media exposure increases visibility as an expert and adds weight to your accomplishments.
It is also recommended to
analyze successful candidates who have obtained talent visas. Examine the media they used, content format, and how they positioned their achievements.
Combining online and offline media is crucial to create a comprehensive expert image. This may include professional blogs, industry association portals, academic journals, and local or international media outlets.
Collaboration with PR experts helps identify the most relevant and influential media, prepare content, and ensure proper publication.
Choosing the right media is not just a marketing tactic but a strategic tool to increase your chances of obtaining a talent visa, showcasing professional significance, and achieving international recognition.