In a world where information is the new currency, expertise is a business asset. But how to monetize knowledge and go global? This guide covers everything from personal branding to international PR strategies.
Why Expertise = Infobusiness in 2025?

Per HubSpot, 72% of businesses now invest in expertise-driven content. Reasons:
  • Trust: People buy from those they perceive as authorities.
  • Monetization: Online courses, consulting, and newsletters generate $100K+/year.
  • Global reach: PR campaigns help experts enter the US, EU, and Asian markets.
Case Study: A Ukrainian finance expert launched an investment course and gained 5,000 students from 15 countries via PR in Forbes.

3 Steps to Turn Knowledge into Infobusiness

1. Personal Branding for Experts
  • Niche down: Don’t be “another coach” — become “the AI expert for SMBs”.
  • Content strategy:
  • 1-2 long-form articles/week (LinkedIn, Medium).
  • Daily Twitter/X threads with data-driven insights.
  • YouTube case study breakdowns.
  • Media PR: Give 3-4 interviews to top-tier outlets (e.g., Forbes, Bloomberg).
Example: A GDPR lawyer featured in The Guardian landed EU clients.

2. Monetization Models
  • Online courses: Use Udemy or a custom LMS.
  • Consulting: Charge $200–$500/hour via Calendly.
  • Speaking: TEDx, Web Summit, or niche conferences.
Key: Without PR, your product won’t reach its audience.

3. Global PR: Scaling Strategies
  • Foreign media: Publish in TechCrunch (IT) or Harvard Business Review (management).
  • Podcast guesting: English-language shows open US/EU markets.
  • PR agencies: Localize content and secure media partnerships.
Mistake to avoid: Non-adapted content. GDPR works for Germany; US audiences want California cases.

Top 3 Global PR Trends for Experts in 2025
1. AI-Powered Content Localization
  • ChatGPT adapts articles for local markets.
  • Case: A finance expert translated his course into 5 languages using AI.
2. LinkedIn as a PR Hub
  • 70% of B2B deals start on LinkedIn.
  • Tactic: Data-rich posts + engaging with top influencers.
3. Video Press Releases
  • Replace text with 1-minute pitch videos for journalists.

Conclusion
Infobusiness built on expertise is the path from local professional to global authority. Success requires:
  1. High-quality content + consistent PR.
  2. Market-specific adaptation.
  3. AI tools for scaling.
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