Why is crisis PR essential?

• ✅ 73% of customers abandon brands after public scandals.
• ✅ 80% of investors consider reputation risks before decisions.
• ✅ Companies with crisis PR plans recover 2.5x faster.

Step 1. Acknowledge the Problem
❌ Worst move: silence or blame-shifting.
✅ Formula: quick acknowledgment + empathy + action plan.
Case: In 2018, after the Cambridge Analytica scandal, Facebook issued a public apology and shared its data protection roadmap.

Step 2. Build a Crisis Team
Roles to include:

• Spokesperson (CEO/PR Director),
• Legal advisor,
• Social media manager,
• Analyst for sentiment tracking.

Unified messaging prevents confusion.

Step 3. Control the Narrative

1. Monitor media & social channels (Mention, Brandwatch).
2. Keep messages consistent across platforms.
3. Focus on actions, not excuses.

Step 4. Use Transparency as a Shield
Honesty earns forgiveness faster than denial.
✔ Explain what happened.
✔ Share progress updates.
✔ Humanize the brand.

Step 5. Turn Crisis into Opportunity
Handled well, a scandal can strengthen loyalty.
Case: KFC UK turned a chicken shortage into a viral apology campaign “FCK,” which won back customers.

Conclusion
Crisis PR is not damage control — it’s survival strategy.
Key rules:

1. Acknowledge.
2. Communicate clearly.
3. Be transparent.

👉 Want a custom crisis PR plan? Let’s build it together.