Why B2B PR Matters
✅ Trust: 74% of managers make decisions after reading industry articles.
✅ Lead generation: professional publications bring direct inquiries from potential clients.
✅ Thought leadership: quality content positions your company as a market leader.
Case Study:
A Ukrainian IT company providing enterprise software published analytical articles on DOU and MC.today. Within two months, the company received 12 qualified client inquiries directly via these publications.

Step 1: Define Your Expert Topic

1. Focus on a niche that interests your target audience.

❌ "Enterprise software" → ✅ "Financial process automation for medium-sized businesses"

1. Analyze trends and popular topics in professional media.
2. Identify clients’ problems that your product or service solves.

Step 2: Develop a Content Strategy

• Content types: analytical articles, case studies, expert interviews, research reports.
• Frequency: 2–3 publications per month, more if news is available.
• Formats: articles, infographics, videos, podcasts.
• CTA: links to website, demo requests, B2B contact forms.

Example Content Plan:

1. Week 1 — client case study
2. Week 2 — industry trend analysis
3. Week 3 — expert interview
4. Week 4 — business advice and recommendations

Step 3: Media Relations

1. Prepare a media kit: company description, experts, case studies, photos, contact info.
2. Connect with editors of industry media.
3. Respond to journalists’ requests via HARO, LinkedIn, or email.
4. Maintain a balance of expertise and promotion — articles should not be overt advertisements.

Step 4: Utilize Digital Platforms

• Share content on LinkedIn, Telegram, email newsletters.
• Publish on industry blogs and forums.
• Track engagement and conversions: inquiries, newsletter subscriptions, demo requests.

Step 5: Measure Effectiveness and Adjust

1. Track the number of publications and client inquiries.
2. Analyze topics generating the most leads.
3. Optimize content for your most engaged audience.

Conclusion
B2B PR is a strategic tool for lead generation and trust-building. Key steps:

1. Define your niche and expert topic.
2. Produce consistent, diverse content.
3. Actively engage with media and measure results.